Bill Utsey

"The Attitude of Your Team - How You Can Out-Attitude Your Opponent"
Written by: Bill Utsey , Director of Athletics, Greenville County Schools, Greenville SC

“If your team is going to win, more times than not, they will either out-talent, out-condition, or out-attitude your opponent.” This quote has been attributed to coaches across our country. Many coaches will attest to its high degree of truth regardless of the sport you coach. Strength and conditioning coaches would probably wholeheartedly agree to its contention. In essence, it says that the three most important tools in a team’s or athlete’s tool kit are: talent, condition, and attitude. What exactly are these tools?

Talent may be defined by some as those anatomical and physiological gifts with which an athlete is born. However, your education has told you that coaches can have a significant impact upon the level of talent if you define it as a collection of speed, strength, power, experience, and skill. An athlete’s condition is indeed defined as one’s fitness level, his or her speed, strength, power, and muscular and cardiovascular endurance, plus the other six fitness items. Coaches do have a tremendous amount of influence in the level of condition of any athlete or team. But what about this item called “Attitude?” One can agree that an athlete or a team can out-talent or out-condition an opponent, but how can you “out-attitude” an opponent?

This article submits to you that “attitude” is a tool an athlete or team can harness and, as such, should be looked at as something you can work on, improve, and a force that will give your team or athlete the edge versus competitors. Let’s first define attitude. Simply put, attitude is the way one thinks. Because attitude can be a tool for athletes, coaches should never describe attitude as bad or even good. If attitude is a tool, it can be strong or weak and, most definitely, positive or negative.

The objective of this article is to get you to believe coaches do have a huge impact on “the way players think.” When a coach begins to look at attitude, just like he looks at talent and physical conditioning, it indeed becomes “one of the most important tools in your athlete’s or team’s tool kit.” If you can develop and grow attitude into one of the critical tools in athletic competition, you will be empowering your players and team. When the first two tools—talent and physical condition—are about the same as your competition, then attitude can give your team or athlete the edge.

Think about these axioms:

  • If it makes good sense to arm your players with the tools to win with, and if given a way that you can develop attitude into a tool that would make a difference, then doesn’t it make sense that you should find out all there is to know about developing a positive mental attitude (PMA)? And,
  • If it makes good sense to lift weights to get stronger and to do speed workouts and plyometrics to gain speed and power, doesn’t it make sense to do all that is possible to grow, improve, and develop a positive mental attitude (PMA)?

Coaches have always described how their player or team played during a contest as the ways in which they or he or she played with, “confidence,” “determination,” “focus,” or “inspiration.” Look at these words again. They are descriptors of how the athletes were actually thinking, in other words their state of mind during a contest. This is attitude at work being used as a tool. How else would you want players to think, especially during the course of a game or match? What are some things you can do that would “condition” the way your players think? Think seriously about some descriptive words or phrases that best express how you would want your players to be thinking during a competition. Write them down. These will help you determine a theme or themes you want to use with your athletes or team. The objective, of course, is to have them assimilate these themes into the way they think during games (see ideas at the end of this article).

A great coach once pondered, “If I can come up with a way of controlling the emotional momentum of a game, then we will win a lot of games!” All of those terms mentioned above can play a key role in maintaining, capturing, or re-capturing the emotional momentum of a game, and they can make a difference in any one contest for your athlete or team. In simple terms emotional momentum can be described as the flow of attitude - going up and down from the positive to the negative - during the course of a contest. What a coach wants is for his or her athlete to be armed with the highest level of belief or PMA to 1) respond in synergistic concert with the positive flow of a contest and 2) to be so conditioned with PMA that your athlete’s response counters any negative momentum flow and helps to minimize the negative emotional impact upon his or her level of belief in his or her ability to succeed.

It is important that you and, more importantly, your players know what belief is and its role in growing PMA. Belief, by definition, is a goal held in expectation that you will attain it. It can sometimes simply be confidence - a belief that you will succeed in whatever it is you set out to do (accomplish a goal, score a goal, make a great shot or play, or win a game) or the expectation that something good will happen. This article suggests that a winning attitude is simply a PMA - players who believe, not think, that good will happen and that their goals will be achieved.

Ponder this: How does an underdog team or athlete with less talent, less speed, and less size beat a heavily favored team or athlete? Every coach reading this has had to have experienced either playing on or coaching an athlete or team that has pulled off a great upset win. Go back in your mind and re-examine what really happened in any one of these upsets. What this article submits to you is that attitude - mostly harnessed in the form of emotional momentum, the result of PMA and belief - was the key ingredient in any particular upset. Additionally, this article submits to you that attitude, in the form of emotional momentum, plays a critical role not only in upsets, but in all of your competitions. How your players are prepared mentally to respond during games with an unbending belief that they will succeed is exactly the tool you want your athlete or team armed with, and the tool that can take him or her to a higher level of play. Better yet is how they respond when things go wrong or they experience a loss (or a number of losses) during a season.

Are we not talking about the very traits that we want all of our athletes to learn from playing sports; to have confidence in all of life’s situations, and to respond to the ups and downs of life by believing that one can always overcome? Teaching young people the power of PMA in sports has everything to do with the frame of mind one carries throughout life. Successful people in all walks of life have a confidence level that is built on a belief that they will achieve their goals and can overcome any adversity that comes their way. What can you do to condition your players’ minds to think, behave, and respond with an unbending belief to succeed and to overcome? Exactly what is it that you can do to change the way your players think? What are some things, some exercises that you can give your players that will work on, grow, develop, and condition their attitude?

There are at least three areas where a coach can do specific things that will help develop, enhance, grow, and maintain a Positive Mental Attitude with your athletes. Because of space limitations, I will list only a few ideas under each area. You can brainstorm lots of ideas yourself once you see some of these ideas.

Create a Culture and an Environment of Positive Expectancy:

  • Learn all there is to know about motivation, the power of goal setting, and the use of affirmations and visualization. Do your own research!
  • Use positive reinforcement as often as possible. Unlike negative reinforcement, you cannot overdo positive reinforcement. This is especially true whenever someone makes a good play. Remember, the best motivator a teenager can receive is recognition in front of his or her peers. Do this as often as possible.
  • Take every opportunity to give encouraging talks that pertain to life lessons as often as possible.

Create a Team Personality:

  • Use a team theme or themes. Post them in your locker room on signs, banners, and posters or on a team T-shirt. Reinforce them during the season at practices with short talks and before every game in your pre-game talks.
  • Demand discipline in all phases of your team’s activities:
    • Demonstrate command-of-presence when talking to your athletes. Demand that they are all looking right at you when you speak, and that they are all in front of you every time you speak!
    • Exercise and demand discipline of time at practice. “Time is WINS!” Don’t ever forget this at your practices, AND don’t let your players forget it.
    • Exercise and demand of your players and coaches the disciplines of mental intensity and quantity of repetitions at all practices. Mental intensity is listening and learning discipline. The discipline of quantity is exacting the most repetitions you can possibly get in during the time allotted at practice.

Do Exercises for Your Players To Use That Will Grow PMA:

  • Have a team goal-setting session at the beginning of your season. This is a special meeting or meetings that can take upwards of two to four hours or more (“you have to know where you are going before you can get there”). In this session you must:
    • Teach the meaning of success (Success is a journey!), motivation, belief, PMA, and emotional momentum.
    • The team goal or goals must come from your players, not you!
    • The goal or goals must be realistic and attainable.
    • You must complete the session or sessions by making the goal(s) a process goal(s)…what is it that the athlete must do today, tomorrow, this week, next week, next month, etc?(“plan your work, work your plan”)
  • Use affirmations. Have each player paste one on his/her locker.
  • Use positive quotes on each of your practice schedules at the beginning of each game week, or post them on each player’s locker. Select a quote, statement, or short parable that has a special impact for that particular week…print it out and post it, then talk to your team about why it is important that week.
  • Teach your athletes about visualization and how to use it.

 

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